Events & Awards Sales Associate
| Company | Crain Communication |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $65000 – $65000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Associate’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s or Associate’s degree from an accredited institution.
- 6 months to 1 year of experience in direct sales, preferably in roles involving cold calling or emailing.
- Exceptional verbal and written communication skills, with the ability to engage and persuade potential clients effectively.
- A self-starter with a “hunter” mentality, eager to meet and exceed sales targets.
- Strong ability to manage time effectively, handle multiple tasks simultaneously, and maintain attention to detail.
Responsibilities
- Proactively reach out to prospective attendees via phone, email, and other communication channels to promote and sell tickets for Automotive News events and entries for Automotive News award programs.
- Build and nurture relationships with key industry professionals, dealership groups, suppliers, and other potential event attendees to understand their needs and promote relevant event opportunities.
- Identify and approach businesses and individuals for participation in our People on the Move and Company on the Move listings and other advertising programs.
- Accurately document all sales activities, client interactions, and pipeline progress in the CRM system to ensure effective tracking and follow-up.
- Work closely with the marketing and events teams to align sales strategies with promotional campaigns and event themes.
- Represent Automotive News at events, assisting with on-site sales, client engagement, and ensuring a seamless experience for attendees.
- Assist the global media sales team with outbound prospecting efforts as needed, contributing to broader sales initiatives; Support ticket sales for events and awards associated with other related Crain brands on an occasional basis, ensuring a unified sales approach across the organization.
Preferred Qualifications
- Familiarity with CRM systems and basic office software.
- Willingness to occasionally work non-traditional hours, including evenings and weekends, as required by event schedules.
- Some familiarity with the automotive industry or B2B events landscape, providing context for client interactions and sales strategies.