Events & Association Marketing Manager

Events & Association Marketing Manager

Requirements

• Bachelor’s degree in marketing, communications, business or a related field
• Minimum of 5+ years’ experience developing and executing events
• Demonstrated understanding of how to articulate a brand vision and message through events
• Demonstrated knowledge in the discipline of event marketing with fundamental understanding of how to maximize event ROI and leverage events to drive growth for the business
• Ability to think critically and react quickly and calmly in high-pressure situations
• Ability to work and adapt in a fast-paced environment and manage multiple projects/events at one time
• Demonstrated ability to consistently meet deadlines within budget
• Strong interpersonal skills
• Self-starter who can work independently while remaining a team player
• Ability to confidently interact with executives and other senior levels of the organization to influence and gain support, input and approvals
• Demonstrated ability to maintain a respectful and professional attitude towards all co-workers at all times, including periods of high stress

Responsibilities

• Provide a single point of accountability for the development, oversight, and execution of all events, which include trade/industry conferences, association events, networking events, user events, and more
• Be the event expert in how to leverage events & associations to support our event strategy
• Establish and manage the event calendar and project timelines
• Identify strategic and relevant events that align to event strategy
• Oversee promotions with an emphasis on coordinated pre and post event activity as well as performance measurement
• Build relationships and identify opportunities for marketing to leverage promotional opportunities and reach our targeted audiences with associations
• Partner with marketing, sales and other stakeholders to lead the charge with any deliverables needed for association partner
• Define, lead and deliver the overall event experience, including: Develop an event brief which defines business and event objectives, target audience, executional components and metrics
• Understand messaging hierarchy and incorporate through end-to-end experience
• Drive impactful visual graphics and booth layout/traffic flow
• Leverage event speaking opportunities and generate media inquiries to build brand
• Lead cross-functional teams to effectively support and drive event success
• Develop and execute project plans
• Identify and mitigate issues/escalations
• Partner with cross-functional stakeholders to ensure alignment regarding event strategy and delivery
• Manage the event agency/agencies on all creative/production, logistics planning, registration, housing, venue(s), event tools, event swag, event giveaways, etc.
• Develop rhythm of business, including internal communications and executive briefings
• Co-establish key performance indicators and measurement
• Oversee and manage event budgets
• Create pre and post event debriefs and manage event budget reconciliation
• Build/manage event templates/processes; manage document sharing site

Preferred Qualifications

No preferred qualifications provided.