Event Marketing Specialist
| Company | Govini |
|---|---|
| Location | Arlington, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 2+ years of experience managing conferences, trade shows, or field marketing events
- Proven track record coordinating logistics, vendors, travel, and promotional materials for in-person events
- Strong organizational skills with a sharp attention to detail and the ability to manage multiple priorities under tight deadlines
- Excellent communication and relationship-building skills with internal teams and external partners
- Familiarity with CRM tools (e.g., Salesforce) and event management platforms
- Ability to work independently and take ownership of events from concept to completion
- Willingness to travel up to 50%
Responsibilities
- Lead end-to-end execution of Govini’s presence at industry conferences, trade shows, and hosted events
- Coordinate event strategy with sales and marketing to align goals, drive pipeline, and reinforce brand positioning
- Own planning timelines, logistics, staffing, shipping, collateral, and promotional materials
- Act as on-site lead, ensuring flawless execution and real-time troubleshooting
- Develop unique event experiences to engage prospects and clients
- Serve as primary liaison for vendors, venues, and production teams
- Drive attendee engagement and lead conversion across each event lifecycle
- Track and report on event performance, lead capture, and ROI; maintain CRM accuracy
- Recommend improvements using performance data and stakeholder feedback
- Maintain organized records of logistics, budgets, and outcomes
- Support both external and internal event initiatives
- Share post-event insights and learnings across teams
Preferred Qualifications
- Experience in or exposure to the nuances of a startup or other entrepreneurial environment
- Experience with B2B field marketing, particularly in experiential marketing or event-driven lead generation
- Knowledge of digital marketing strategies, allowing for effective coordination between digital and field marketing efforts
- Experience in marketing to government agencies or the Department of Defense (DoD), with a strong understanding of compliance requirements, procurement processes, and targeted communication strategies for government clients