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Event Marketing Manager
| Company | Zeta Global |
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| Location | New York, NY, USA |
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| Salary | $100000 – $120000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- BA/BS degree with 5+ year’s event marketing experience
- Exceptional project management skills
- Strong written and verbal skills
- Exemplary communication skills, including written, verbal and presentation
- Detail-oriented and organized, able to meet deadlines
- Experience creating and reporting on marketing campaigns
- Ability to initiate and execute multiple marketing programs simultaneously
- Familiarity with B2B martech and adtech sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing
- Exceptional Microsoft Suite skills
- Willing to travel across parts of North America as needed for event support
Responsibilities
- Support the team across the event portfolio with excellent attention to detail
- Research and evaluate industry and proprietary opportunities that align with Zeta’s target audience and drive maximum ROI
- Develop actionable and measurable event marketing strategies
- Design and oversee all promotional activities before, during and after campaigns in partnership with cross-functional marketing stakeholders as well as sales to ensure effective lifecycle marketing
- Manage external relationships (vendors, venues, agencies, and media partners) as needed to ensure yield from investment
- Optimize programs for success by tracking all activities back to prescribed metrics and analyzing results and return on investment in partnership with marketing operations
- Manage key activation and production elements for annual Marquee Conference, Zeta Live
Preferred Qualifications
- ABM and vertical marketing experience is highly preferred
