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Event & Field Marketing Lead – GTM
| Company | Flex |
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| Location | New York, NY, USA |
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| Salary | $115000 – $132000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5 years of event management experience in a B2B or B2B2C industry.
- Strong project management and organization skills.
- Understanding of the marketing funnel and how events support demand generation.
- Hands on experience using Google Suite, HubSpot, Salesforce, and virtual event platforms (ie: Hopin, Zoom webinar).
- Exceptional verbal and written communication skills, with a strong customer-facing presence and a service-oriented mindset.
- Action-oriented and a willingness to embrace learning through experimentation in a fast-paced, hyper-growth environment.
- Ability to think beyond logistics and execute events as part of a broader marketing campaign strategy.
- Experience working cross-functionally to identify, coordinate, and prepare customer advocates for public-facing opportunities.
Responsibilities
- Support integrated event campaigns that drive sales and customer marketing goals—including awareness, lead generation, retention, and customer advocacy.
- Strategize with leadership and execute multichannel pre-, during-, and post-event marketing tactics to maximize reach, engagement, and conversion. This includes drafting messaging for event promotion and assets (ie: emails, landing pages), event email nurtures, and customer pitches for speaking opportunities.
- Manage customer marketing initiatives for in-person and virtual events, including sourcing, coordinating, and promoting customer speakers and success stories. You will own our burgeoning webinar series, which includes planning, promoting, and hosting webinars.
- Work closely with Customer Success and Sales to identify ideal customer advocates for panels, research or testimonials, and webinars.
- Develop thought-provoking speaking topics, and craft compelling, tailored submissions for conferences, panels, and other speaking opportunities.
- Brief and prepare customer speakers and internal spokespeople ahead of events to ensure alignment on messaging, delivery, and audience engagement.
- Collaborate with content and design teams to create compelling messaging and materials that elevate Flex’s presence at events.
- Execute localized event programs to deepen engagement with prospects and customers in key markets; proactively research and plan how to optimize these events for maximum success.
- Ensure all events are on-brand, from booth design to talking points to follow-up nurture sequences.
- Measure and report on campaign and event performance, including contribution to pipeline, influenced revenue, and partner/customer engagement.
Preferred Qualifications
No preferred qualifications provided.
