End Market Marketing & Content Lead

End Market Marketing & Content Lead

Requirements

• Bachelor’s degree in communications, journalism, marketing, technical writing, or a related field.
• 6+ years of experience in content and technical writing, ideally in a technical or B2B environment.
• Proven experience creating technical content, including blogs, product documentation, and white papers, for highly complex products or industries.
• Strong understanding of SEO and content marketing best practices, with the ability to optimize content for both technical accuracy and user engagement.
• Exceptional writing, editing, and storytelling skills with the ability to communicate complex technical concepts to a variety of audiences, including both technical and non-technical stakeholders.
• Experience working with product teams, engineers, and senior leadership to develop and refine technical messaging and content.
• Familiarity with content management systems (e.g., WordPress) and digital marketing tools (e.g., Google Analytics, HubSpot).

Responsibilities

• Develop and execute a comprehensive content strategy that is aligned to specific end markets that highlight the company’s expertise, educate customers and drives traffic to the website.
• Produce a wide range of content, including blog posts, social media promotions, case studies, explainer videos, and infographics tailored to both technical and non-technical audiences.
• Collaborate closely with product lines, marketing and technical PR teams to ensure content supports campaign priorities and consistency with product messaging and business objectives.
• Partner with global communications teams to ensure content and messaging is localized and promoted where appropriate.
• Create content that effectively positions the company as a thought leader in the industry while driving customer engagement and end market insight.
• Translate technical product features into market-aligned messaging and narratives that demonstrate use cases and industry relevance.
• Create compelling thought leadership content focused on market trends and highlights customer wins and the company’s technology differentiators.
• Draft compelling blog posts that demonstrate the company’s thought leadership in its industry, focusing on both high-level concepts and technical details.
• Work closely with technical PR and marketing teams to co-develop market-facing content assets, including customer testimonials, case studies and co-branded collateral.
• Collaborate with end market, technical PR and marketing teams to ensure content aligns with key product launches, campaigns, and business goals.
• Partner with executives and end market subject matter experts (SMEs) to develop thought leadership content, such as bylines, op-eds and blogs that support the company’s product messaging and strategic objectives.
• Coordinate with technical PR and communications to ensure consistent messaging across earned and owned channels.
• Monitor content performance across digital channels, including social media, corporate website, engagement metrics and content ROI.
• Report on content metrics to key stakeholders and adjust strategies as needed to optimize engagement.

Preferred Qualifications

• Experience working with product marketing teams to align technical messaging with product launch strategies.
• Knowledge of industry trends and emerging technologies in the technical sector.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.