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Employer Branding Strategy and Communication Partner

Employer Branding Strategy and Communication Partner

CompanyByteDance
LocationLos Angeles, CA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience
  • Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling
  • Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro)
  • Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment
  • Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content
  • Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence
  • Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact
  • Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams.

Responsibilities

  • Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences
  • Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation
  • Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning
  • Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables
  • Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions
  • Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.

Preferred Qualifications

  • Bachelor’s degree or above in Marketing, Communications, Film Production, Creative Media, or related fields
  • Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion
  • Experience in integrated campaign development across paid, earned, and owned channels
  • Exposure to employee experience, talent acquisition, or internal communications strategies
  • Comfortable working across multiple time zones and cultures in a matrixed global environment.