Email Campaign Specialist
| Company | IDEXX |
|---|---|
| Location | Boston, MA, USA, Portland, ME, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of experience in email marketing, preferably in B2B SaaS or healthcare environments
- Bachelor’s Degree in Marketing, Communications, or related field
- Demonstrated experience with HubSpot
- Strong understanding of email marketing metrics and ability to translate data into actionable strategies
- Excellent copywriting skills with the ability to craft compelling subject lines and email content
- Knowledge of email design best practices and HTML/CSS basics
- Experience with audience segmentation and personalization strategies
- Strong project management skills with ability to manage multiple campaigns simultaneously
- Detail-oriented with excellent organizational skills and ability to meet deadlines
- Passion for improving the lives of pets and supporting the veterinary profession
Responsibilities
- Design, develop, and execute strategic email marketing campaigns aligned with business objectives across product utilization, cross-sell/upsell initiatives, and new feature launches
- Collaborate with product marketing and content teams to create compelling email content that resonates with veterinary professionals and drives action
- Build and maintain email automation workflows, triggered campaigns, and nurture sequences within HubSpot
- Segment audiences effectively to ensure relevant, personalized messaging that maximizes engagement and conversion
- A/B test email components (subject lines, content, CTAs, send times) to continuously optimize campaign performance
- Monitor and analyze key email metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and translate data into actionable insights
- Generate regular performance reports to demonstrate campaign effectiveness and ROI
- Ensure compliance with email marketing best practices and regulations (CAN-SPAM, GDPR, etc.)
- Maintain email templates, lists, and subscriber databases to ensure data integrity and deliverability
- Stay current on email marketing trends and technologies to implement innovative approaches
Preferred Qualifications
- Passion for improving the lives of pets and supporting the veterinary profession