Email Campaign Developer - Fanatics Commerce CRM

Email Campaign Developer – Fanatics Commerce CRM

Bachelor’s degree in Marketing, Communications, or related field
2+ years of hands-on experience building and deploying email marketing campaigns
Proficiency in Adobe Journey Optimizer or similar enterprise email marketing platforms
Strong attention to detail and ability to maintain accuracy in a fast-paced environment
Experience with email testing methodologies and quality assurance processes
Basic understanding of HTML and CSS for email
Strong organizational skills and ability to manage multiple projects simultaneously
Excellent communication skills and ability to work effectively with cross-functional teams

Collaborate with creative and strategy teams to co-develop and ensure campaigns are built according to specifications and brand guidelines
Build and deploy email marketing campaigns in Adobe Journey Optimizer, including implementation of complex customer journeys, segments, and personalization rules
Execute quality assurance testing for all assigned campaigns, including content validation, link checking, dynamic content testing, and cross-platform rendering tests
Set up A/B tests and ensure proper tracking parameters are implemented for campaign performance measurement
Manage campaign scheduling and deployment timeline to ensure on-time delivery of all marketing initiatives
Monitor campaign performance post-launch and troubleshoot any delivery or rendering issues that arise
Maintain accurate campaign documentation and status updates in project management systems
Assist in developing and documenting standard operating procedures for campaign building and testing processes