Posted in

Ecommerce Marketing Manager

Ecommerce Marketing Manager

CompanyAroma360
LocationMiami, FL, USA
Salary$70000 – $70000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5–7 years of eCommerce, brand site, or DTC marketing experience
  • Proven ability to work cross-functionally and drive GTM execution at a high level
  • Strong understanding of UX, CRO, and digital merchandising
  • Fluent in site analytics tools (GA4, Shopify, etc.)
  • Experience optimizing for both conversion and brand-building
  • Subscription or recurring-revenue model experience a major plus
  • Obsessed with brand growth, storytelling, and performance equally

Responsibilities

  • Lead the development and execution of brand go-to-market (GTM) plans in partnership with creative, email, SMS, affiliate, paid media, and product teams.
  • Merchandise category pages to highlight best sellers and move through high-inventory SKUs strategically.
  • Align brand site strategy with seasonal trends and key moments in the business.
  • Collaborate with content writers and SEO leads to launch new awareness content and optimize product/category pages for search.
  • Partner with the data team to analyze site performance (sessions, CVR, bounce rate, revenue per visit) and apply findings to drive continuous improvement.
  • Launch and iterate on custom landing pages in partnership with paid media to drive acquisition and performance.
  • Own and implement strategies that increase first-time customer conversion and reduce friction on the path to purchase.
  • Expand subscription adoption and grow recurring revenue by optimizing offers, flows, and messaging.
  • Support loyalty and retention by crafting onsite moments that reward, surprise, and deepen customer engagement.
  • Partner with the UX/CRO team to launch and interpret site tests and launch winners.
  • Monitor and report weekly on brand performance KPIs: traffic, conversion rate, bounce rate, AOV, new vs. returning customers, and more.
  • Be the voice of the brand on-site—owning messaging, promo copy, storytelling moments, and brand tone.
  • Work hand-in-hand with influencers, social, and creative to ensure messaging is consistent across all brand touchpoints.
  • Live and breathe your brand—champion it in every room, every meeting, and every metric.

Preferred Qualifications

  • Subscription or recurring-revenue model experience a major plus