Ecommerce Campaign and Promotions Manager

Ecommerce Campaign and Promotions Manager

Requirements

• Bachelor’s degree from an accredited, not-for-profit University or College
• 6+ years of experience in product marketing with expertise in hardware, SaaS, and services
• Strong ability to lead cross-functional initiatives in a fast-paced environment, providing thought leadership and market insights
• Experience working with technical stakeholders, sales leaders, and integrated marketing teams
• Proficiency in project management tools like Asana to track campaign progress and ensure deliverables meet deadlines
• Experience managing high-visibility promotional events, coordinating cross-functional teams to execute successful large-scale campaigns
• Exceptional communication skills, with the ability to present complex ideas clearly to customers, stakeholders and C-level executives
• Highly organized, detail-oriented, and adaptable, with a track record of driving results in hypergrowth environments

Responsibilities

• Develop and execute go-to-market and growth campaigns for self-serve and eCommerce offerings, ensuring alignment with business objectives
• Partner with sales and eCommerce teams to meet revenue targets by defining effective promotional and pricing strategies
• Manage campaigns for a diverse portfolio of products and services, identifying priorities and scaling impact across multiple customer segments
• Plan and execute key promotional events such as Prime Day, Black Friday, Cyber Monday, and other seasonal sales, ensuring seamless execution across all marketing channels
• Develop project plans and timelines for major promotional events, coordinating across internal teams to align messaging, creative, and execution
• Collaborate with Marketing Operations, Brand, and Product teams to manage promotional campaign execution, ensuring the timely delivery of email, product, art, and copy assets
• Work closely with designers, copywriters, and marketing operations to ensure all campaign assets align with brand and messaging guidelines
• Develop and optimize mid-funnel and nurture campaigns to guide prospects through the buying journey and drive conversion
• Implement targeted email, retargeting, and automation strategies to improve engagement and accelerate revenue impact
• Drive engagement with partner channels to expand market reach and enhance partner success
• Lead and coordinate new product, feature, and service launches, ensuring teams have the necessary assets, content, and enablement programs
• Provide strategic insights to influence product and service roadmaps, advocating for customer needs
• Craft a compelling technology narrative to engage prospects, customers, partners, and industry influencers
• Collaborate with demand generation, campaign, and content teams to ensure a cohesive and high-impact marketing strategy across all channels
• Track and analyze campaign performance, using data-driven insights to optimize marketing effectiveness

Preferred Qualifications

No preferred qualifications provided.