E TRADE Brand and Advertising Associate

3-5 years of experience
Deep understanding of online best practices and marketing principles
Ability to get up to speed quickly in adopting the E*TRADE from Morgan Stanley style and tone
Highly organized with strong interpersonal skills
Ability to thrive in a fast-paced, deadline-driven environment
Careful attention to detail
Team player, hard-working, resourceful
Proactive, problem-solving mentality with ability to manage and complete projects independently
Creatively driven with the ability to dive in and develop mockups, source stock imagery/footage, etc. as needed to support the team – informal design experience a plus
Proficiency in PPT
Experience with Canva a plus

Work directly with agency partners, managing them on key advertising projects and deliverables from strategy, creative development and production
Digital experience is a must; ideally understanding of paid channels (social and display), website also a plus
Oversee creative performance reporting for paid digital channels (social and display) including working with agency on monthly and quarterly performance reports
Become an expert on the E*TRADE brand and maintain and update brand assets, guidelines, and templates to ensure current materials are available to the organization. Manage internal brand reviews to ensure consistent application of the brand.
Steward brand projects from kick-off through legal review and activation (for example, product naming)
Partner closely with internal and external teams to ensure creative aligns with brand principles including tone of voice, imagery
Help project manage key brand and advertising campaigns
Partner with other lines of business to develop product-specific advertising (for example Bank advertising)
Develop compelling presentations in .PPT that tell a clear story – answering specific briefs, showcasing our work, etc.
Collaborate with other Wealth Management and Firmwide teams to ensure connectivity and integration across brands
Work on special projects, as needed