DTC Sales Specialist

Bachelor’s degree
A minimum of 3+ years of experience in wine or spirits sales, hospitality, or luxury consumer goods
Working knowledge of general accounting principles, budget management skills, and entry-level marketing strategies
Excellent interpersonal, written, and oral communication skills, with a strong emphasis on customer service
Initiative to learn and acquire new skills, along with a proactive approach to problem-solving
Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
Proficiency in Microsoft Excel, PowerPoint, and Word; comfortable adapting to additional software for marketing and creative design
Willingness to travel up to 30%

Establish business for recurring revenue, negotiating agreements that ensure ongoing participation in DTC events
Explore partnerships with luxury brands and venues to enhance event offerings and create a scalable model that can be replicated nationwide
Quantify sales goals for each partnership and track performance
Continue to build and nurture relationships with high-net-worth clients and develop private client sales alongside corporate accounts
Focus on personalized services, exclusive wine selections, and private tasting experiences, leveraging data analytics to understand client preferences and drive sales
Create and implement a DTC strategy playbook for in-market events that drive direct sales and build long-term client relationships
Plan and execute a calendar of experiential events, including private client and wine club-focused events
Work closely with various internal stakeholders—Brand, e-Commerce, Sponsorships, Legal, Procurement, Operations, and Sales—to ensure alignment with short- and long-term business goals
Achieve sales KPIs focused on year-over-year growth
Monitor and evaluate the effectiveness of promotional DTC programs through sales impact analysis and post-event feedback
Provide detailed sales reports and insights to inform future strategies
Maintain and track budgets related to events, including invoice processing and internal reporting
Foster a culture of strategic planning and teamwork to optimize brand experiences and drive sales performance

Proven track record in high-end customer service or hospitality roles, with experience in personalized customer interactions and relationship building
Advanced knowledge of wine regions, varietals, and vintages, with certification from recognized wine education programs (e.g., WSET, Court of Master Sommeliers)
Experience in sales, particularly in the wine or luxury goods industry, with knowledge of DTC sales strategies and e-commerce platforms
Excellent verbal and written communication skills, with the ability to convey complex wine concepts in an engaging and accessible manner
Familiarity with CRM software and other customer management tools, and proficiency in using online sales platforms and social media for customer engagement
Strong organizational and multitasking abilities, with experience in managing wine inventory and logistics
Genuine enthusiasm for wine and the wine industry, with active participation in wine-related events and communities
Ability to handle customer inquiries and resolve issues efficiently, with creative thinking in curating personalized wine experiences for customers
Established network within the wine industry, with the ability to leverage industry connections for customer benefit
Alignment with the company’s values and mission, with adaptability to the dynamic nature of the DTC wine market
Takes direction and maintains a positive, can-do attitude in approach to work