DTC Partner Enablement Manager
| Company | Meta |
|---|---|
| Location | Seattle, WA, USA, Burlingame, CA, USA, New York, NY, USA |
| Salary | $122000 – $176000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of experience in e-commerce, digital merchandising, channel marketing, product marketing, product management, or category/vendor management or similar field
- Proven track record of launching and scaling programs that deliver measurable growth
- Demonstrated understanding of online customer behavior and marketplace dynamics
- Effective cross-functional collaboration skills across Product, Marketing, Engineering, Analytics, Operations, and Sales
- Data-driven decision-making mindset with experience in A/B testing and performance analytics
Responsibilities
- Develop and execute marketing strategies: Build and implement data-driven marketing plans to drive sales, conversion, and customer satisfaction for Meta’s Direct to Consumer channel
- Expand reach and customer impact: Launch new merchandising programs and customer touchpoints across all DTC channel surfaces to increase visibility and awareness during high-velocity seasonal moments
- Optimize product listings: Own listing management and optimization across multiple marketplaces to drive customer engagement and sales conversion
- Analyze performance metrics: Leverage sales and site performance data to optimize content, promotions, and marketing strategies at a global level
- Monitor marketplace functionality and performance: Partner with cross-functional teams to resolve technical issues, ensure compliance with marketplace requirements, and maintain top-rated seller performance for our official Meta Store
- Influence with marketplace expertise: Stay informed of marketplace and digital commerce trends, platform innovations, and evolving best practices to remain competitive
- Innovate channel marketing: Identify opportunities to evolve the omnichannel customer experience for Wearables and Metaverse products to drive growth and increase channel share for the DTC business
- Drive customer insights: Demonstrate understanding of Meta’s customer to inform messaging, product positioning, and assortment strategy
- Operate with a growth mindset: Design and execute A/B tests to optimize engagement and conversion with an iterative experimentation approach to impact customer behavior across global marketplaces
- Create compelling content: Develop engaging product descriptions, performant creative and video content that bring Meta’s technology to life for customers
- Manage budgets: Oversee account and creative resourcing budgets to maximize ROI on initiatives and achieve business objectives
- Plan strategically: Contribute to the annual and seasonal calendar for the DTC organization in alignment with business goals and company priorities
- Conduct performance reviews: Track and report on business performance, sharing actionable insights with leadership and key stakeholders
- Gather competitive intelligence: Monitor retail and category trends to identify game-changing growth opportunities
Preferred Qualifications
- Experience with global online marketplaces like Shopify, Amazon, eBay, Target, or Walmart, strongly preferred