Director – Strategic Marketing - Pharma/Drug Discovery

Director – Strategic Marketing – Pharma/Drug Discovery

Minimum of a Bachelor’s Degree (PhD or strong science background is preferred) along with 7+ years’ experience in the brand, marketing and/or ad agency space (experience in Life Sciences/Biotech preferred)
Proficiency in the rapidly evolving pharma and oncology market landscape, including direction, diagnostic technologies, testing applications, and NGS utilization in these markets
Strategic writer with unconventional skills for the broadest range of life sciences messaging and copy
Prior experience marketing to scientists, reference laboratories, medical professionals, and patients
Experience working on companion diagnostic opportunities from either a medical or marketing perspective
Strong analytical skills and ability to connect detailed analysis to larger strategy
Demonstrated ability to solve problems and deliver targeted results
Demonstrated effective collaboration in matrixed or highly cross-functional business settings
Demonstrated track record of delivering effective and strategic marketing plans for products on market
Experience with NGS markets, diagnostics and/or pharmaceutical and oncology product lines is strongly preferred

Work closely with the product management team to provide input on future product specifications relevant to all areas of the pharmaceutical and oncology market and generate needed marketing content for new product releases relevant to pharma and oncology
Develop strategies for marketing our products across the range of customer types working in the pharmaceutical industry and oncology
Identify key customer personas and positioning statements for sales enablement and outbound campaigns
Develop and execute global strategic and multichannel tactical plans for growing and nurturing the pharma and oncology sales funnel, in collaboration with the marketing team
Drive expected growth in the pharma and oncology market and track relevant business metrics
Attend key conferences and work with customers and KOLs to drive adoption of Element’s portfolio
Initiate and drive scientific collaborations with pharma and oncology KOLs to develop compelling evidence for use marketing campaigns
Present and influence at the Executive level, both internally and externally with customers, KOLs, etc
Cultivate customer, competitive and market insights to inform brand messaging strategies across our business and drive effective creative performance
Work collaboratively across functions in the organization, including (but not limited to) R&D, Finance, Market Development, Product Management, Regional Marketing, Sales, and Corporate Support Functions

Experience in Life Sciences/Biotech preferred
Experience with NGS markets, diagnostics and/or pharmaceutical and oncology product lines is strongly preferred