Director – Strategic Marketing - Bioprocessing

Director – Strategic Marketing – Bioprocessing

Bachelor’s degree in Marketing or Science (chemistry or biology)
8 years of marketing experience
5 years of experience in the Pharmaceutical industry, with specific knowledge/experience in biologics drug manufacturing
Background in building and implementing a marketing strategy on a global scale
Demonstrated initiative and ability to work independently and handle multiple tasks
Effective oral and written communication skills, good attention to detail, and well-developed leadership qualities
Strong executive presence and track record of engaging with cross-functional leaders to drive complex initiatives

Translate product strategy into a global campaign strategy that supports the achievement of business objectives
Develop and refine global marketing campaigns on an annual and as needed basis; partner with Marketing Communications to translate marketing strategy into MarCom campaign strategy
Monitor industry drivers/trends, competitive positioning, and messaging to inform campaign strategy, including developing reactive campaigns as needed
Develop strategies to communicate our company and business-level value propositions and messaging to key customer personas
Develop and refine segment strategy for prioritized bioprocessing segments; develop and refine positioning, targeting, and value proposition/messaging creation for the segments
Identify new growth opportunities by evaluating new/emerging markets and segments that have the potential to accelerate the uptake of Purolite resins
Develop cohesive strategy, review business cases/financial analyses, and enable reporting and tracking to the success of new growth initiatives
Ensure all Purolite Resin and Ecolab compliance requirements are fulfilled, including branding, legal, regulatory, and compliance
Serve as lead for more junior teammates, providing guidance on best practices and navigating the business
Communicate effectively with teammates, leadership, stakeholders, and customers by being attentive, responsive, proactive, and sensitive to competing demands