Director – Sponsorships & Experiential
| Company | AT&T |
|---|---|
| Location | Dallas, TX, USA, El Segundo, CA, USA |
| Salary | $158200 – $237400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree (BS/BA) or higher desired
- 10+ years of related experience in sponsorships and experiential industry
- Knowledgeable about growth and emerging markets
Responsibilities
- Executes programs through sponsorship activation, in alignment with AT&T marketing sponsorship objectives while effectively growing the AT&T brand and its product reputations among the targeted audiences
- Serves as a subject matter expert externally in sports, culture, lifestyle and entertainment marketing industry and internally across the AT&T family of brands, and is able to clearly articulate the nuances of these platforms to peers and apply that knowledge to the execution of brand strategy work in a fast-paced environment
- Engages across the Sponsorship team to determine how their work can be integrated across the properties and assets, to help achieve sponsorship goals and objectives
- Engages with other marketing leadership to determine how goals and strategies for the AT&T brand and various lines of business can be integrated into planning and make recommendations to leverage properties and assets to help achieve business goals company-wide
- Guides the appropriate strategies, messaging, and positioning to effectively reach and resonate with target audiences
- Comfortable deriving relevant trends from proprietary research and utilizing that data to present thoughtful and succinct strategies and experiential marketing executions that resonate with target audiences
- Responsible for negotiating sponsorship contracts, liaising with Legal, and gaining alignment on terms with key stakeholders and senior leadership
- Builds relationships and represents the company with sponsored properties
- Directs agency resources in the planning and execution of activation programs
- Oversees research studies and applies measurement models to ensure positive sponsorships value on across the portfolio
Preferred Qualifications
- Experience in growth markets
- Hispanic sponsorships
- Spanish Language background preferred