Director – Social Programming & Strategy

Director – Social Programming & Strategy

Requirements

• At least 10 years of experience in digital content programming, social media publishing, and franchise engagement required.
• Bachelor’s degree in a related field or equivalent experience required.
• Deep expertise in multi-platform social publishing, content planning, and editorial programming required.
• Strong editorial instincts, creative judgment, and platform fluency (IG, TikTok, X, YouTube, Facebook) required.
• Proven ability to manage brand voice across multiple channels and franchises required.
• Experience partnering with brand leads and cross-functional teams in support of key campaigns required.
• Strong analytical skills and ability to translate data into actionable programming decisions; self-serve proficiency with popular industry performance reporting and data visualization tools (e.g., Sprinklr, YouTube Analytics, Tableau) required.
• Familiarity with legal, compliance, and platform-specific content guidelines related to social publishing and fan engagement required.
• Excellent communication and team leadership skills, including experience overseeing agencies and junior staff required.

Responsibilities

• Lead content programming, publishing, and platform strategy across the DC brand and key character handles, ensuring alignment with franchise priorities, audience trends, and business goals.
• Drive editorial planning processes across DC’s franchise social channel ecosystem. Ensure the team remains focused on the most impactful moments in the franchise calendar, supporting prioritization, resolving blockers, and aligning with internal stakeholders.
• Oversee YouTube publishing strategy and channel management, using performance insights to inform programming decisions and community growth. Run testing on select formats and apply learnings to improve publishing impact.
• Guide social voice, creative framing, and tonal direction, ensuring clarity, consistency, and alignment with character and platform standards.
• Drive content innovation through ongoing experimentation, trend participation, and competitive analysis; apply learnings to inform channel evolution and focus. Tailor approach to individual channels and audience behaviors across the DC publishing ecosystem.
• Foster team culture and ongoing talent development, providing mentorship, guidance, and performance feedback to support a growing social publishing practice.
• Serve as lead point of contact for DC Franchise, Studios, Consumer Products, Experiences, Games, and Comms, aligning social plans to broader brand strategy and marketing priorities.
• Manage daily content workflows and approval processes; lead recurring cross-functional planning meetings and support integrated publishing coordination.

Preferred Qualifications

• Experience managing social publishing teams and collaborating with entertainment or IP-driven brands strongly preferred.
• Familiarity with the DC Universe, character IP, and fan communities strongly preferred.
• Background in platform innovation, trend tracking, and experimental content development strongly preferred.
• Experience managing multi-account strategies (e.g., brand + sub-brand handles) strongly preferred.
• Experience designing or managing social dashboards and reporting workflows strongly preferred.