Director – Social Media & Influencer Marketing Strategy

Director – Social Media & Influencer Marketing Strategy

Requirements

• 9+ years of experience in social media, content marketing, and influencer strategy in a leadership role.
• 9+ Years Marketing experience or related field.
• Proven track record of developing and executing successful digital marketing campaigns, experience in the financial sector is a plus but not required.
• Bachelor’s Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the bank’s marketing goals and objectives.
• Oversee the creation and curation of content across all social platforms (e.g., Instagram, Facebook, TikTok, YouTube).
• Monitor trends, customer sentiment, and competitive activity to inform strategy.
• Leverage data and analytics to optimize performance and guide decision-making.
• Ensure compliance with regulatory and legal standards in all social media activities.
• Stay up to date on emerging social media platforms and tools and make recommendations on adoption.
• Develop and execute a comprehensive influencer strategy aligned with the bank’s marketing goals and objectives.
• Identify, vet, and build relationships with influencers and brand advocates who align with the bank’s values and target audience.
• Design and execute influencer campaigns to amplify key initiatives and expand reach.
• Foster content partnerships with industry leaders, community organizations, and complementary brands to enhance credibility and customer trust.
• Monitor and measure influencer performance. Analyze data and use it to optimize influencer engagements.
• Recommend new creative opportunities and ways to work with external paid influencers, leveraging data-driven insights and trends.
• Manage and mentor a team of social media, content, and influencer marketing professionals.
• Manage social agencies (including in-house Creative team) and partners to deliver the best-in-class campaigns and content to our customers.
• Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
• Collaborate with cross-functional teams, including product marketing, PR, compliance, and customer experience to ensure correct execution of the brand, strategy and platform best practices.
• Present insights, performance reports, and recommendations to senior leadership.
• Establish short- and long-term learning agendas and oversee social and influencer measurement capabilities, analysis and executive reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.

Preferred Qualifications

• Master’s Degree Marketing, Public Relations, Communications, Business Administration or equivalent field.
• Familiarity with financial regulations and the unique challenges of marketing within the banking industry is a plus.