Director – Social Media & Influencer

Director – Social Media & Influencer

Requirements

• 10+ years of experience in social media marketing with at least 5 years in leadership roles
• Proven track record of building and leading high-performing social media teams
• Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
• Demonstrated ability to tie social media efforts to measurable business outcomes
• Strong understanding of social media analytics, attribution, and ROI measurement
• Experience managing significant social media budgets and agency relationships
• Excellent presentation and communication skills, with the ability to influence senior leadership
• Deep understanding of major social platforms, their algorithms, and best practices
• Experience with enterprise social media management, analytics, and listening tools

Responsibilities

• Develop and execute a comprehensive, multi-platform social media strategy aligned with Later’s business objectives and target audiences
• Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth
• Spearhead innovative social media initiatives that position Later as the leader in social media management and influencer marketing
• Identify emerging platforms, technologies, and trends to keep Later at the forefront of social media innovation
• Develop and own the long-term roadmap for social media growth and impact
• Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
• Foster a culture of creativity, data-driven decision making, and continuous improvement
• Conduct regular performance reviews and create growth opportunities for team members
• Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
• Identify skill gaps and provide professional development opportunities for team growth
• Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
• Collaborate with Product Marketing, Content Marketing, Demand Generation, and Creative teams to develop integrated campaigns that achieve business goals
• Partner with Sales and Customer Success teams to leverage social content in the buyer journey
• Work with Product teams to showcase Later’s features and gather customer feedback
• Present social performance, insights, and recommendations to C-level executives and board members
• Develop and manage annual social media budget, ensuring efficient allocation of resources
• Evaluate and select tools, technologies, and platforms to support social media operations
• Manage relationships with external vendors, agencies, and influencer partners
• Implement processes to maximize team productivity and content quality
• Establish comprehensive analytics frameworks to measure social media performance against business goals
• Develop executive-level reporting that demonstrates the impact of social media on pipeline and revenue
• Lead data-driven optimization efforts to continuously improve content performance and ROI
• Analyze competitor strategies and industry benchmarks to identify opportunities and threats
• Ensure Later’s brand voice, visual identity, and messaging are consistently represented across all social platforms
• Lead the evolution of Later’s social presence as platforms and audience preferences change
• Identify opportunities to showcase Later’s thought leadership in the creator economy
• Develop innovative content formats and campaigns that differentiate Later from competitors

Preferred Qualifications

• Background in marketing to enterprise B2C brands and agencies is highly preferred