Director – SM

Director – SM

Requirements

• Bachelor’s degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
• Minimum of 4 years experience in Marketing, Public Relations or Sales in entertainment industry or related field or equivalent combination of education and experience required
• Exposure to and familiarity with similar facility environment
• 3+ years supervisory experience
• Excellent written and verbal skills, including strong proof-reading
• Ability to prioritize multiple projects and meet deadlines
• Ability to effectively supervise and motivate staff
• Excellent communication skills
• Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers
• Professional presentation, appearance and work ethic
• Advanced knowledge of Microsoft Office
• Photoshop and Illustrator design experience a plus
• Website maintenance and basic HTML knowledge needed.

Responsibilities

• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales and Marketing programs and activities
• Creates and supervises marketing plans for ticketed events and SMG Special Events to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangement; finalize all booking arrangement; prepare contracts; negotiate rental and other rates as required.
• Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and/or SMG Corporate.
• Oversee the development of all venue advertising and marketing materials; analyze venue rental rates, schedules, and labor rates and modify as necessary
• Maximize ticket sales for all events using all assets available. Must have excellent communication with marketing, box office and booking staff.
• Operates the department with a conscious commitment to maximum exposure for the facilities and the events, through the most effective and efficient means possible.
• Act as a creative director with internal staff and outside advertising agency to develop marketing collateral as needed.
• Maintain brand standards of logo and name when used by outside parties in partnerships or sponsorships.
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives for the arena and convention center.
• Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
• Interpret and apply administrative and departmental policies and procedures.
• Serve as a liaison with outside event organizers as well as other departments; negotiate and resolve issues.
• Respond to client and stake holder inquiries in timely manner
• Remains current on national trends in the industry and local market changes that affect the facility.
• Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, and promotional items.
• Develops marketing materials and procedures to have the department function effectively as an in‑house agency.
• Maintain and increase facility signage revenues.
• Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc.
• Evaluate current marketing and sponsorships to ensure greatest return on investments and most efficient use of assets.
• Market and sell the convention Center. Oversee the preparation of bid proposals for prospective events in Convention Center.

Preferred Qualifications

• Ability to work flexible hours in addition to normal business hours including evenings, nights, weekends and holidays.
• Ability to travel required
• Operational characteristics, services and activities of venue sales and marketing program.
• Understand the organization and operation of the convention center and of the outside agencies as necessary to assume assigned responsibilities
• Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
• Modern and complex principles and practices of event scheduling and booking operations.
• Principles and practices of accounting
• Principles and practices of budget preparation and control.
• Principles of supervision, training and performance evaluation.
• Principles of crowd management.
• Client needs as they apply to venue usage.