Director/Senior Director – Dupixent Market Development – Gastroenterology

Director/Senior Director – Dupixent Market Development – Gastroenterology

Requirements

• Bachelor Degree and 8-10+ product/brand management, and/or strategic marketing, commercial / business development with product launch experience in pharmaceutical or biopharmaceutical industry.
• A comprehensive understanding of the dynamics driving the US health care environment.
• Ability to quickly understand and communicate all clinical data / publications to support business objectives.
• Product launch experience, understanding of the respiratory market, and experience developing Key Opinion Leaders (KOLs).
• Understanding of market research, creative development and experience with regulatory review/approval process.
• Ability to interact widely and effectively within the company and with co-promote partner (i.e., on an interdepartmental and interdisciplinary basis).

Responsibilities

• Translate the science into actionable and impactful marketing and educational strategies and tactics that resonate with core physician targets.
• Manage key thought leader influence and centers of excellence mapping strategy, research & execution.
• Develop Market Development launch readiness plan with ownership of specific pre-launch deliverables and KPIs.
• Develop the Peer-to-Peer education strategy and program along with potential outcomes measurement.
• Develop and maintain strong relationships with internal stakeholders and cross-functional teams that support the brands.
• Manage agencies and vendors as needed to develop and execute tactical marketing and educational programs.
• Develop a comprehensive understanding of the disease state(s), the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics.
• Serve as the Marketing lead for key Gastroenterology Congresses (DDW, ACG, NASPGHAN, etc…).
• Advisory Board Planning and Management along with management of physician working groups.
• Coordination of Competitive Intelligence (CI) and development of competitive containment/positioning strategy and plan.

Preferred Qualifications

• Substantial gastroenterology experience: EoE or IBD.
• Demonstrated ability to understand and anticipate customer needs (internal and/or external).
• Strong project management skills.
• Proven ability to cooperate transversally.
• Exceptional communication skills.
• Experience managing an advertising agency and related budgets.
• Demonstrated analytical skills.
• Team oriented.
• Passionate, confident, articulate, and comfortable in team environment.