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Director – Sales Activation & Strategy
| Company | Barstool Sports |
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| Location | New York, NY, USA |
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| Salary | $182811 – $190000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Advertising & Sales, or a related field or foreign equivalent
- 3 years of progressively responsible experience in a strategy or consulting role in the digital media business industry
- 3 years of experience with quantitative analytical skills to provide recommendations to maximize ad sale revenue
- 2 years experience displaying technical aptitude with systems including, but not limited to, SalesForce, CRM, Seismic, and Order Management Systems
- 3 years of experience with drawing insights from internal and external data sources
- 3 years of relevant partner economics and marketplace strategy experience through experience within the sports media ad sales space
- 3 years of experience identifying macroeconomic trends from industry publications
- 3 years of experience with building high-quality, complex spreadsheets, agile financial models, and presentations, using Excel or Google Sheets
- 2 years of experience with systems for implementing operational objectives
- 3 years experience in a cross-functional role driving annual planning
- 3 years of experience crafting Executive level presentations and presenting materials to C-Suite and Board of Directors
- 3 years of experience working with cross-functionally and influencing teams to spearhead change within a complex business environment
Responsibilities
- Act as a critical business partner to the SVP, Sales & Senior Director, Marketing and cross-functional teams supporting revenue growth
- Examine macroeconomic trends, understand industry trends, and utilize tools to conduct competitive peer analyses to identify risks/opportunities for the ad sales business
- Prepare and execute robust, detailed and personalized sales enablement strategy to drive increased sales productivity and optimize resource allocation with overall go-to-market priorities
- Work cross-functionally with marketing, partner, sales ops, and go-to-market teams to ensure Sales are armed with materials effective for field use
- Analyze supply and demand insights across all digital advertising sales platforms to increase sell-through-rate and monetization of inventory
- Build a strategic plan for segmentation and territory planning
- Define and track KPIs to quantify the impact of enablement
- Manage and prepare digital ad sales revenue and metrics reporting for business leaders
- Drive annual and quarterly planning sessions with Revenue Strategy, Sales Leadership Teams, and Sales Leaders
- Develop executive reporting on key metrics, provide actionable insights, and structure concise presentations
- Conduct sophisticated analysis and translate results into easily digestible messages, communications, and presentations.
Preferred Qualifications
No preferred qualifications provided.
