Director – Retention Marketing

Proven experience building and scaling retention marketing programs in a subscription-based D2C environment.
Deep expertise in lifecycle marketing with a focus on onboarding, engagement, and churn mitigation.
Fluency in key marketing channels: email, push notifications, in-app/in-product messaging.
Ability to think across complex customer journeys with overlapping product touchpoints.
Strong analytical skills with a track record of using data to drive marketing decisions.
Excellent cross-functional collaboration skills—thrives in environments where influence matters more than territory.
Customer-first mindset and ability to advocate for frictionless experiences.

Own and evolve the retention marketing strategy across D2C products, focusing on onboarding, engagement, cross-sell, and upsell.
Build personalized multi-channel lifecycle journeys (email, push, in-product) that reflect user behavior and segment.
Partner with Product and Customer Experience to ensure onboarding flows are intuitive and value-driven in the first 30 days.
Analyze retention performance and lead experimentation to optimize key KPIs: increase monthly retention, reduce churn.
Develop and refine customer segmentation strategies to address the needs of single-product users and multi-product subscribers.
Collaborate closely with teams across payment orchestration and customer satisfaction to remove friction points.
Serve as the voice of the customer in cross-functional initiatives and ensure retention initiatives prioritize their needs.
Align stakeholders and drive cohesive strategy across marketing, data science, product, and customer support.

Experience working with media, streaming, or subscription content services.
Familiarity with customer data platforms (CDPs), marketing automation tools, and experimentation platforms.
Prior experience navigating complex product ecosystems with multiple overlapping user types.