Director – Product Marketing – Platform
| Company | Diligent Corporation |
|---|---|
| Location | Washington, DC, USA, New York, NY, USA |
| Salary | $173000 – $217000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in B2B product marketing, preferably in SaaS or platform-based technology.
- Proven success in executing GTM strategies and product launches.
- Strong storytelling and content creation skills for both technical and business audiences.
- Experience working closely with Sales, Product, and Marketing teams in a fast-paced environment.
- Deep understanding of sales enablement, customer journeys, and persona-based marketing.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication, collaboration, and project management skills.
- Adaptable and can deal with ambiguity and changing priorities, with an eye for prioritization.
Responsibilities
- Lead GTM planning and execution for platform capabilities, ensuring alignment across product, sales, marketing and other key stakeholders.
- Develop clear, differentiated messaging and for the Diligent One Platform vision and its supporting solutions tailored to key personas.
- Create and deliver sales tools, training, and collateral that empower commercial teams to effectively position the Diligent One Platform and sell its supporting offerings.
- Provide foundational insights including market analysis, TAM, ICPs, personas, customer journey mapping, competitive analysis, and Voice of Customer (VoC) to guide marketing and product decisions.
- Collaborate with content and marketing campaign teams to develop high-impact assets including product slicks, presentations, videos, and web content.
- Develop multi-channel campaigns (digital, content, events, web) in partnership with Demand Generation, Field Marketing and other marketing functions to drive awareness and pipeline.
- Define strategies for pricing, packaging, and product-market fit to align with both new customer acquisition and customer expansion opportunities.
- Define success metrics and measure the impact of product marketing efforts, continuously refining GTM strategies, positioning, and messaging to drive product growth.
- Serve as the voice of the customer and market in product roadmap discussions and strategic planning.
Preferred Qualifications
- Experience in GRC, legal tech or enterprise software.
- Familiarity with platform business models and multi-product ecosystems.
- Experience supporting multiple customer segments and global markets.
- Strong understanding of pricing, packaging, and product bundling strategies.
- Self-starter and entrepreneurial attitude, including ability to take initiative and comfortable navigating white space.