Director – Product Marketing – Boards
| Company | Diligent Corporation |
|---|---|
| Location | Washington, DC, USA, New York, NY, USA |
| Salary | $215000 – $255000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- B2B product marketing experience in technology, GRC, corporate data/information, finance or professional services companies preferred.
- Experience with legal and governance products and services and core persona buyers (general counsels, legal professionals, corporate secretaries, etc.) is a bonus.
- Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
- Experience working with partners and agencies to develop sophisticated marketing materials that drive impact with enterprise and mid-market buying committees
- Demonstrated insights experience to be able to deeply understand our market, customers and competition and then integrate into product development and Go-To-Market strategies.
- Proven track of owning projects end-to-end and working autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
- Experience in executing operational and Go-To-Market plans that require input and execution from multiple teams
- Strong understanding of SaaS-based solutions and product marketing best practices and a passion for technology.
- Experience working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of technical product knowledge, exceptional storytelling and positioning skills, and the ability to interface at multiple levels and across multiple functions in the organization.
- 8+ years of experience in marketing strategy development and cross-functional execution in a B2B SaaS environment.
- 5+ years of relevant experience within a product marketing or technical marketing role.
- A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.
- Considerable experience influencing cross-functional stakeholders at the senior leadership level.
- Adaptable and can deal with ambiguity and changing (& growing) priorities, with an eye for prioritization.
Responsibilities
- Collaborate with cross-functional teams (marketing, sales, customer success, product) to define and execute go-to-market (GTM) strategies for Governance, Risk, and Compliance (GRC) solutions, ensuring alignment across all segments.
- Provide foundational insights including market analysis, TAM, ICPs, personas, customer journey mapping, competitive analysis, and Voice of Customer (VoC) to guide marketing and product decisions.
- Develop compelling and consistent messaging for sales, customer success, and marketing teams and create content, sales collateral, and enablement tools that drive product adoption and engagement.
- Lead multi-channel campaigns (digital, content, events, web) in partnership with Sales and Marketing to achieve revenue and customer engagement targets, empowering sales and field marketing teams to amplify messaging.
- Equip sales and customer success teams with training, tools, and assets to support pipeline development and revenue growth, ensuring alignment with market and product positioning.
- Create and implement annual/quarterly marketing plans that identify market opportunities, articulate core messaging, and generate leads for sales teams.
- Work with product, sales, marketing, and enablement teams to execute market research, define buyer personas, and align on positioning, messaging, and sales enablement strategies.
- Develop compelling positioning and messaging for the GRC platform and ensure consistent communication of the value proposition across all channels.
- Collaborate with the Product Strategy team to monitor competitive landscape, industry trends, and customer feedback, using insights to inform product development and innovation.
- Lead cross-functional product launch activities, ensuring successful market introduction, sales preparation, and customer education on new products.
- Define success metrics and measure the impact of product marketing efforts, continuously refining GTM strategies, positioning, and messaging to drive product growth.
- Define strategies for pricing, packaging, and product-market fit to align with both new customer acquisition and customer expansion opportunities.
- Serve as the product expert for sales and pre-sales teams, supporting strategic opportunities and new product introductions, and collaborating with sales enablement for education at scale.
- Regularly collaborate with technical product management to prioritize initiatives and align the product roadmap with market opportunities and customer insights.
Preferred Qualifications
- Strong project management skills with the ability to prioritize effectively
- Strong analytics skills with ability to distil raw data into actionable insights and create clear, concise and actionable reports
- Self-starter and entrepreneurial attitude, including ability to take initiative and comfortable navigating white space
- Experience targeting multiple segments and comfortable with forecasting and attribution across campaigns and initiatives
- Excellent written, verbal communication and negotiation skills
- Excellent relationship-building skills and a strong positive attitude