Director – Product Marketing
| Company | EverQuote |
|---|---|
| Location | Cambridge, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of B2B marketing experience, with a focus on SMB technology solutions
- Strong background in product marketing, go-to-market strategy, and sales enablement
- Experience collaborating cross-functionally with Product, Sales, and Customer Success teams to drive adoption and revenue growth
- Proven track record of developing and executing GTM strategies, including product launches, feature updates, and strategic initiatives
Responsibilities
- Drive and execute go-to-market (GTM) strategies, drive product positioning, messaging, and segmentation to enhance customer adoption and revenue growth
- With a strong foundation in sales enablement, equip sales and customer success teams with the right tools, insights, and content to accelerate sales cycles and increase adoption rates
- Excel as a skilled cross-functional leader, providing seamless collaboration with Product, Sales, and Customer Success teams to ensure full alignment on strategy and execution
- Craft compelling B2B narratives and create high-impact content- including website copy, case studies, thought leadership, and sales collateral- makes them a key asset in driving product awareness and customer engagement
Preferred Qualifications
-
No preferred qualifications provided.