Director – Product Marketing

Director – Product Marketing

Requirements

• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred)
• 10+ years of product marketing experience, with a strong background in messaging and GTM strategies
• Experience in marketing SaaS and/or B2B2C software is highly preferred
• Strong collaboration skills, with experience working in cross-functional teams to deliver coordinated marketing and product experiences
• Exceptional communication and storytelling skills, with the ability to craft compelling messaging that drives feature adoption and customer engagement
• Proven track record of developing and executing successful cross-product marketing initiatives
• Strong understanding of GTM strategies and launch methodologies
• Demonstrated ability to lead and influence cross-functional teams
• Strong analytical and problem-solving skills, with a focus on action and results
• Technical savvy with ability to understand and communicate complex technical concepts

Responsibilities

• Working closely with PMM leadership, create the strategy for thought-provoking content, including articles, blogs, white papers, presentations, and social media engagement, to establish expertise and drive brand awareness for Genius Sports
• Represent the company and its products at industry events, conferences, and webinars, delivering compelling presentations and engaging in meaningful discussions
• Collaborate with internal experts and external influencers to develop and amplify thought leadership content and messaging related to Genius Sports and the future of intelligent sports
• Monitor industry trends and competitor activities to identify opportunities for thought leadership initiatives and to refine the narrative for Genius Sports
• Work closely with market analysts/analyst relations to identify and define new market categories that align with our product offerings and strategic vision
• Develop and articulate a cohesive Genius Sports cross-product narrative that highlights the integrated value of our solutions
• Craft compelling strategic storylines, including keynote narratives that resonate with key customer segments and drive market adoption
• Develop and execute a comprehensive content strategy that supports the cross-product narrative and thought leadership goals
• Oversee the creation and management of content for the company blog, ensuring regular updates and alignment with messaging priorities
• Drive the development and organization of a robust resource library on the web, featuring valuable content such as white papers, case studies, and product documentation
• Analyze content performance metrics to optimize content strategy and identify areas for improvement
• Lead the development and execution of cross-product marketing strategies including an annual GTM calendar
• Develop and implement a comprehensive content strategy that aligns with overall marketing objectives and supports the cross-product narrative
• Define content pillars and themes that resonate with target audiences and drive engagement
• Identify and leverage various content formats, including blogs, articles, videos, infographics and other trending formats
• Serve as a key strategic partner to the Chief Product Officer and our Marketing leadership, contributing to overall marketing strategy, thought leadership, and planning
• Build and maintain strong relationships with cross-functional stakeholders, fostering a collaborative and results-oriented environment
• Provide mentorship and guidance to team members, fostering their professional growth and development
• Develop a strong understanding of our products and the underlying technology
• Work closely with product management to effectively translate technical features into customer-centric benefits
• Work closely with product management and development teams to ensure alignment on GTM timeline, product roadmap and messaging

Preferred Qualifications

• Master’s degree preferred
• Experience in marketing SaaS and/or B2B2C software is highly preferred