Director Product Marketing

Director Product Marketing

Requirements

• Experience launching new products globally and finding creative and innovative ways to accelerate awareness and adoption.
• Experience in developing strong Target Product Profile to lead vision of product positioning and marketing strategies.
• Ability to develop a Go to Market Strategy and launch plan coordinated and communicated across multiple functions and markets.
• Strong cross functional leadership and experience influencing across the organization.
• Ability to lead a creative agency in the creation of a single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.
• Excellent verbal and written communication skills including presentations to executive audiences.
• Bachelor’s degree with 12+ years’ experience in Product Marketing in the medical device/pharmaceutical industry or MBA with 8 years of related experience.

Responsibilities

• Develop and maintain the Target Product Profile (TPP) to articulate the product vision, define critical success criteria, and align internal stakeholders on claims, differentiation, and pricing strategy.
• Own and drive the global Go-To-Market (GTM) strategy for product launch, leading cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.
• Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.
• Collaborate with and support Product Marketing leads including the International Product Marketing team to ensure that component level messaging is incorporated into the Product positioning and messaging.
• Develop integrated communication plan ensuring consistency in messaging, and claims across the Product components, while fostering collaboration across franchise and cross-franchise PMMs to maximize portfolio impact.
• Oversee the creation of global launch campaign and marketing toolkit, ensuring creative assets and messaging are aligned with strategic objectives and adaptable for regional execution.
• Identify clinical evidence gaps and lead the development of a clinical data roadmap to support robust marketing claims and market access.
• Own the GTM strategy for new clinical data and publications associated with Product, ensuring timely dissemination and integration into regional marketing plans and sales enablement.
• Partner with Sales Training to ensure product positioning, messaging, and competitive differentiation are effectively communicated and embedded in training programs.
• Gather and synthesize regional and customer insights, sharing actionable feedback with Product Management to inform roadmap prioritization, feature development, and customer journey optimization.
• Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.
• Collaborate with Product Management to design and execute primary and secondary market research, ensuring customer voice is embedded throughout the product lifecycle.
• Partner with regional teams post-launch to monitor market adoption, assess messaging effectiveness, and refine strategies based on real-world feedback and performance.
• Decisions related to the global Go To Market Strategy and commercialization.
• Decisions relating to creative campaigns and asset creation (look and feel of content) made by GME and regional marketing the Omnipod AID System.

Preferred Qualifications

No preferred qualifications provided.