Director – Product Management – Ad Tech – Xumo

Director – Product Management – Ad Tech – Xumo

Requirements

• 9+ years of product management experience in Ad Tech, MarTech, or a related industry.
• Deep understanding of user profiles, audience segmentation, and data-driven advertising solutions.
• Experience with SSAI solutions as they relate to the FAST industry.
• Experience with DMPs (Data Management Platforms), CDPs (Customer Data Platforms), identity resolution, and real-time bidding (RTB) ecosystems.
• Strong knowledge of programmatic advertising, first-party and third-party data, contextual targeting, and personalization.
• Familiarity with data privacy regulations and best practices for compliant data handling.
• Proven track record of launching successful ad tech products and driving business impact.
• Strong analytical, problem-solving, and decision-making skills with a data-driven mindset.
• Excellent communication, leadership, and stakeholder management skills.
• Experience working with engineering and data teams to build scalable, high-performing products.

Responsibilities

• Define and execute the product roadmap for ad tech solutions, ensuring alignment with business objectives and market trends.
• Lead the product development of data-driven advertising products, including identity resolution, audience modeling, and behavioral segmentation for the Xumo Identity Platform.
• Work closely with engineering and ad operations teams to build scalable and privacy-compliant solutions for user profiling and targeting.
• Leverage data and analytics to enhance ad targeting, monetization strategies, and user experience.
• Partner with sales, marketing, and customer success teams to understand market needs and translate them into product features.
• Monitor and analyze market trends, competitive landscape, and emerging technologies to identify new opportunities.
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and industry standards in audience data management.
• Establish KPIs and metrics to measure product performance and optimize audience segmentation strategies.
• Drive go-to-market strategies and collaborate with business, ad ops, and sales teams to maximize adoption and revenue impact.
• Directs, establishes, maintains and plans the overall policies and goals for a product management department.
• Sets new product strategy for program or product group.
• Applies expertise in state-of-the-art product technologies and is relied on by top management to serve as a proxy for the market.
• Defines, develops and implements standard operational frameworks for products.
• Coordinates with sales and marketing to assess client and industry needs and identifies possible solutions to meet those needs.
• Accountable for profit and loss or budgetary management of assigned products.
• Develops business cases and supporting documentation.
• Oversees development of assigned new products and services and ensures customer’s needs are met. Provides product support and documentation and develops of product materials.
• Manages lifecycle of new products and services.
• Demonstrates excellent project management skills, with a proven track record of successful delivery of projects on time, in line with budget expectations and to strategy.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Preferred Qualifications

• Experience with machine learning models for audience insights and targeting.
• Knowledge of cloud-based data platforms (AWS, GCP).
• Familiarity with advertising APIs, SDKs, and integrations with ad exchanges, DSPs, and SSPs.
• Familiarity in Television/Broadcast/FAST, Media, Technology, or related field.
• Familiarity with video ad insertion technologies in TV or streaming media solutions.
• Familiarity with Content Management and/or Asset Management Systems.
• Proficiency with relational databases, performing SQL queries, and other querying tools.
• Proficiency with Jira or similar product management tools.