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Director – Product Led Growth Marketing
| Company | Globalization Partners |
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| Location | Boston, MA, USA |
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| Salary | $145600 – $182000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
- Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue
- Excellent project management skills and the ability to manage multiple priorities effectively
- Exceptional written and verbal communication skills
- Bachelor’s degree in marketing, Business, or a related field
Responsibilities
- Partner with Product Marketing to identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products
- Develop detailed digital marketing plans for the complete customer lifecycle
- Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
- Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
- Jointly own revenue objectives with Product business team counterparts
- Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
- Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations
Preferred Qualifications
- Prior experience in an HR-related industry is a plus
- Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus
