Director – Product Analytics

Director – Product Analytics

Requirements

• Must have history of web analytics, experience successfully managing complex web analytics teams and/or projects
• Experience building and leading Product Analytics teams – especially in a start-up environment within tight timelines
• Bachelor’s degree (b. A.) From four-year college or university preferably business or analytical. Master’s degree preferred
• Extensive experience with web / digital analysis and related software preferred (e.g., Amplitude, adobe analytics, Heap, Optimizely, etc.)
• Advanced excel skills required, including formula, statistical functions, graphs, visualization, and macros development, and plug-ins for other business intelligence platforms
• Working knowledge of ad serving platforms (e.g. Dfp, adx)
• Proficiency in common business software packages including record keeping, routine database activity, word processing, spreadsheet, graphics, presentation, email, instant messaging, web/video conferencing, etc.
• Intermediate knowledge of advanced statistics, (e.g. Regression Analysis)
• Advanced experience with experimental design
• Advanced knowledge of sql-based relational databases (e.g. Athena, redshift, netezza, etc.)
• Experience with media player products and associated data/Reporting (e.g. Datazoom, Conviva, etc.)
• Ability to consult and influence as a subject matter expert for the best outcomes to drive business successes
• Ability to anticipate stakeholders’ needs and recognize the opportunity to provide proactive insights to build tight partnership
• Ability to translate complex questions into clear and actionable analysis plans as well as coach other team members to develop this skill
• Proven problem-solving ability with creative solutions; knows how to ask the right questions and prove/disprove hypotheses with data insights; not afraid to challenge assumptions and intuitions
• Excellent communication skills, including the ability to clearly and effectively communicate and present analysis findings to stakeholders at all levels. Must be comfortable translating data and insights into a cohesive insight story – to include strong data visualization
• Demonstrated effective relationship building skills
• Strong organizational skills and the ability to effectively prioritize in a real-time event/deadline-driven atmosphere
• Adept with leveraging agile development and project management methodologies
• Endless intellectual curiosity, desire to continuously learn about the fast-changing media landscape
• Creative problem solver motivated to balance ‘getting it right’ with pragmatic sense of what’s reasonable within business parameters – especially in the context of a scrappy start-up.

Responsibilities

• Lead analytics implementation and maintenance to ensure accurate and reliable data capture, systems and tools. Ensure the data in our reporting and analyzing systems are accurate and well-governed and meet business and Product requirements
• Serve as analytics lead for company initiatives/projects, able to establish business objectives, questions, and requirements with stakeholders and provide tactical consultation as an analytics subject matter expert for driving the best business outcomes, partnering with cross-functional teams within the organization to support insights-driven business decisions aimed at growth / business optimization with minimal oversight
• Review Analysis with internal and external audiences of various sizes and seniority – presenting cohesive and well-communicated insights
• Monitor the health and performance of products and business, anticipate business needs and proactively work with stakeholders to establish requirements for advanced recurring and ad-hoc analytics support, including reporting, analyses, actionable insights, and recommendations to drive growth. Set proper delivery expectations according to business priorities with limited manager’s oversight
• Apply advanced analytics methodologies to our online properties’ visitor behavioral and business data, and provide insights not only based on historical trends, but also future forecast to inform optimization strategies
• Support testing analytics and direct stakeholders on formulating test strategies, individual test designs, measurement and analysis of experiments
• Establish and enforce product analytics standards and best practices. Coach Product Analytics team on analytics standards and best practices; validate their work
• Work cross-functionally to identify opportunities in analytics tech stack and architecture. Must be able to work directly with vendors, engineers, and architects to drive technological advances and to resolve issues
• Work with leadership to define priorities that align with evolving business priorities, ability to set proper expectations and manage project/task progress with team members and stakeholders, ensuring successful and on-time delivery of key milestones
• Builds and champions a healthy team culture, ability to coach team members and support the selection, training, development, appraisal and work assignments of team members
• Perform other related duties as assigned

Preferred Qualifications

• Extensive experience with web / digital analysis and related software preferred (e.g., Amplitude, adobe analytics, Heap, Optimizely, etc.)
• Master’s degree preferred