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Director – Product
| Company | DraftKings |
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| Location | Boston, MA, USA |
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| Salary | $192100 – $240100 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Strong understanding of marketing systems like CMS, CRM, promotions engines, campaign management, targeting/personalization platforms, and/or content merchandising systems.
- At least 8+ years of working experience within product management + management experience overseeing large product teams.
- Exceptional communication and stakeholder management skills.
- Skilled at generating hypotheses, running experiments, and using analytics tools to inform product direction.
- Proven track record of delivering measurable outcomes, like increased engagement, conversion, and retention.
Responsibilities
- Define and execute the roadmap for marketing and merchandising capabilities, ensuring alignment with company goals and stakeholder needs.
- Mentor and grow a team of product managers, fostering a culture of ownership, innovation, and high performance.
- Partner closely with operations, marketing, CRM, analytics, engineering, and UX teams to deliver end-to-end solutions that enable smarter, faster, and more personalized customer engagement.
- Champion a test-and-learn culture. Develop new capabilities, run experiments (A/B testing, multivariate), and quickly iterate based on data and insights to optimize performance.
- Set clear KPIs and success metrics. Regularly report on progress, experiment results, and performance, driving transparency with stakeholders and continuous improvement.
- Ensure platform solutions are reliable, scalable, and easy to use for internal teams, while also compliant with data privacy, security, and regulatory standards.
- Keep a pulse on industry trends in martech, personalization, and customer engagement platforms to bring forward-looking ideas into the product strategy.
Preferred Qualifications
No preferred qualifications provided.
