Director – Private Capital Marketing

Director – Private Capital Marketing

Requirements

• 8+ years of marketing experience with increasing responsibility, with a strong focus on private equity, financial services, asset management or investment management industries.
• A proven track record of increasing market share through well-executed marketing and successful delivery of go-to-market activities in a fast-moving environment.
• Exceptional strategic thinking and problem-solving abilities.
• Exceptional storytelling and communication skills, with the ability to translate complex financial concepts into compelling narratives.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Results-driven with a focus on delivering measurable business outcomes.
• Strong project management skills with the ability to prioritize and execute multiple initiatives.
• Detail-oriented with a commitment to quality and precision.
• Demonstrated ability to form close partnerships across the organization to communicate effectively, gain alignment, and drive execution across Client Relations.
• Leadership building and developing a best-in-class marketing team.
• A bias for action and the ability to appropriately balance speed versus perfection.
• A growth mindset and a sense of curiosity.

Responsibilities

• Responsible for developing and executing the overall marketing strategy for private capital, including strategic and annual marketing plans that address all aspects of the marketing mix, incorporating go-to-market strategies and content approaches to pull investors through all phases of the marketing funnel.
• Strengthen and manage the Strategic Capital brand, ensuring consistency and alignment across all communications, channels, and platforms.
• Work with Strategic Capital leadership and Client Relations to develop marketing programs, value propositions, and marketing materials, while identifying opportunities to enhance brand awareness and advance fundraising efforts.
• Partner closely with the Investor Relations to ensure cohesive messaging and strategy.
• Lead content marketing planning and execution including building the strategy, identifying content topics and formats, owning the briefing process into the creative studio and collaborating with the Strategic Capital team to deliver high-quality assets.
• Design and manage integrated marketing campaigns, leveraging digital, content, events, and traditional marketing channels.
• Develop and execute comprehensive marketing strategies targeting private capital investors, including institutional investors, sovereign wealth funds, family offices, and high-net-worth individuals.
• Maintain a strong and current understanding of private credit market including, trends, investor expectations and competitive landscape.
• Lead the creation of high-impact thought leadership, case studies, white papers, and presentations aimed at engaging private capital investors.
• Manage external agencies, consultants, and other resources to deliver high-quality marketing outputs.
• Measure and report on the effectiveness of campaigns, optimizing for continuous improvement and ROI.
• Utilize digital platforms, CRM systems, and analytics tools to target, engage, and nurture private capital investors.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or advanced degree is a plus.