Director – Partnership Solutions

Director – Partnership Solutions

Requirements

• Bachelor’s degree in Business, Marketing, Sports Management, or related field required.
• At least 8 years of experience in sponsorship strategy, brand partnerships, or sports/entertainment marketing.
• Proven success in developing and executing sponsorship platforms and revenue-generating ideas.
• Experience working with CRM systems (Salesforce, KORE preferred) to manage sponsorship assets and deal flow.
• Expert knowledge of digital, social media, and experiential marketing trends.
• Exceptional presentation and communication skills spearheading the development of sales narratives through engaging and innovative presentations that include sizzle videos and storytelling design elements.
• Ability to analyze sponsorship performance metrics and provide data-driven insights.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously while managing requests with cross departmental teams to achieve our goals.
• A true self-starter that excels in environments where you need to be nimble and resourceful.
• Passion for sports, entertainment, and fan engagement, with a creative and entrepreneurial mindset.
• Flexibility to work nights, weekends, and holidays as required by LAFC’s event schedule.

Responsibilities

• Research, conceptualize, and evaluate innovative partnership opportunities, including branded content, experiential marketing, in-stadium activations, and digital/social platforms.
• Create, package, and present marketable sponsorship platforms that maximize revenue opportunities across LAFC, BMO Stadium, and its other entities.
• Work with internal teams, such as Marketing, Corporate Partnerships, Content, Community Relations, Stadium Operations, and Ticketing, to identify and develop sponsorship opportunities that drive engagement and value.
• Develop compelling sales narratives, decks, and presentation materials in collaboration with the Marketing and Business & Data Strategy team that illustrate the benefits and return of investment (ROI) of sponsorship assets to potential brand partners.
• Manage asset inventory to ensure availability, accurate documentation, and optimized effective usage for partnership sales.
• Work with the Business & Data Strategy team to utilize insights, analytics, and fan data to inform and refine partnership platforms, ensuring they align with audience interests and brand objectives.
• Collaborate with the Partnership Success team to facilitate smooth execution of sponsorship deals post close of agreements, ensuring brand activations are aligned with contracted rights and deliverables.
• Assist in long-term planning for partnership growth, helping LAFC and BMO Stadium expand their commercial portfolio and revenue opportunities.
• Other duties as assigned by Supervisor/Management.

Preferred Qualifications

No preferred qualifications provided.