Director – Paid Social

Director – Paid Social

Requirements

• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews.
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Understand implications of data and privacy regulations and when to consult with experts across the organization
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Solid organizational skills, attention to detail, and accuracy when working with numbers
• Strong interpersonal skills including clear communication skills and positive attitude
• KINESSO does not require candidates to have a college degree
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team.

Responsibilities

• Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
• Utilize online performance tracking and measurement tools
• Represent company philosophies and expertise to external parties, including clients and partner agencies
• Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
• Drive the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
• Encourage exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
• Apply agency POVs and partnership opportunities to client needs.
• Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.
• Directly manage Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth. Identify new opportunities for team members outside of the day-to-day client work.
• Manage, develop, and inspire internal social teams; foster an environment that enables action
• Play an active role in conflict resolution across teams. Identifies gaps, suggestions solutions and resolves problems before they escalate.
• Manage workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.
• Provide input on staffing plan recommendations, new hires, and promotion opportunities/
• Keep leadership up to date with team and client updates.

Preferred Qualifications

• 7+ years of experience in media, social agency, advertising agency, or similar media environment.
• Extensive experience in digital media planning, including 3+ years management experience
• Agency experience preferred
• Knowledge of Asana or other project management platforms a plus
• Proven ability to collaborate and work well with others in a high-pressure environment