Director – Paid Media – Wsj+ – Barron’s – & Marketwatch

Director – Paid Media – Wsj+ – Barron’s – & Marketwatch

Requirements

• 12+ years of paid media experience at agencies or brands (brand-side experience strongly preferred)
• Experience managing an annual budget of at least $6M-$10M
• Deep channel expertise in Paid Social, Paid Search, Display/DSPs, and App advertising
• Strong background in direct response marketing and customer acquisition, ideally with experience supporting consumer subscription-based businesses
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360)
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
• Experience managing and developing high-performing teams of direct reports
• Highly collaborative with experience building relationships and influencing across cross-functional teams and senior stakeholders
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment

Responsibilities

• Develop and lead the overall Paid Media strategy across Google, Bing, Meta, X, LinkedIn, and programmatic platforms, with a strong focus on customer acquisition and ROI
• Manage a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals
• Manage, mentor, develop, and scale a team of paid media professionals, fostering a culture of collaboration, innovation, and results
• Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers, etc.
• Implement measurement strategies to drive incrementality and improve efficiency
• Partner closely with internal teams including Creative, Product, Data Science, Lifecycle Marketing, and Brand Marketing to align media strategy with broader business goals
• Use advanced analytics and testing frameworks to continuously optimize campaigns and inform strategic decisions
• Present Paid Media strategies and performance to key stakeholders and SLT within the Performance Marketing team
• Bring a strong direct response and performance marketing mindset to all initiatives, constantly pushing for greater efficiency and stronger attribution
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront

Preferred Qualifications

• A bachelor’s degree in marketing or business administration is preferred