Director of Strategic Marketing
| Company | Volta Labs |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 5-8+ years of experience in marketing roles, with at least 3 years in a leadership position in the genomics/sequencing field.
- Background in molecular biology, genomics, or biomedical engineering.
- Demonstrated success in developing and executing B2B marketing strategies that drive measurable growth.
- Deep understanding of customer personas and buying cycles in life sciences R&D and clinical markets.
- Experience leading integrated marketing campaigns across digital channels, content, field marketing, and events.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
- Exceptional communicator and brand storyteller with a passion for science and innovation.
- Thrives in a fast-paced startup environment with a bias toward action and results.
- Willing to travel approximately 30–40%, including 1–2 visits per quarter to Volta HQ, as well as travel for customer meetings and industry events.
Responsibilities
- Develop and execute integrated marketing strategies to drive demand, accelerate revenue growth, and expand Volta’s presence across life sciences research and clinical markets.
- Identify and capitalize on new market opportunities and growth levers by leveraging market research, competitive intelligence, and customer insights, ensuring all marketing activities align with Volta’s commercial objectives.
- Refine and scale Volta’s brand positioning and messaging, overseeing the creation of impactful scientific and commercial content to strengthen our reputation in genomics and digital biology.
- Plan and oversee multi-channel marketing campaigns—including digital, events, and partnerships—while monitoring key performance indicators and optimizing strategies to maximize lead generation and conversion.
- Build, mentor, and lead a high-performing marketing team, fostering collaboration with Sales, Product, and Scientific teams to ensure cohesive go-to-market execution, effective product launches, and continuous integration of customer feedback.
Preferred Qualifications
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No preferred qualifications provided.