Director of Public Relations

Director of Public Relations

Requirements

• Minimum 5 years of leadership experience in PR, communications, or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries.
• Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach.
• Leadership skills
• Strong media relations experience, with an established network in travel, luxury, and lifestyle media.
• A keen eye for aesthetics, ensuring high-quality content creation.
• Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Experience managing third-party agencies, influencers, and vendors.
• Fluency in English is required for this location and this job requires applicants to have current work authorization in the in the United States.

Responsibilities

• Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
• Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
• Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
• Maintain a high-quality image and video library that showcases the resort and its offerings.
• Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
• Proactively develop unique resort, culinary, and destination experiences to strengthen Four Seasons Vail’s positioning, including strategic brand collaborations.
• Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resort’s F&B activations.
• Represent the Public Relations and Communications team in resort meetings and key industry events.
• Engage with Tourism Vail, Destination Colorado, and other tourism boards to drive awareness and collaboration.
• Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
• Benchmark the resort’s media positioning against local, national, and global luxury competitors to identify new opportunities.
• Ensure brand consistency across all visual and written communications.
• Oversee the design and production of resort marketing collateral, seasonal brochures, and promotional materials.
• Co-manage photo and video shoots, ensuring assets align with brand storytelling.
• Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the resort’s positioning.
• Lead and direct the Digital Coordination in executing content strategies across social and digital platforms.
• Oversee the hotel’s digital communications strategy, ensuring it supports PR and business objectives.
• Drive engagement through innovative content creation, influencer partnerships, and digital storytelling.

Preferred Qualifications

• Paid media and SEO background is a preference.