Director of Product Marketing - Resident Loyalty / Bilt Payment Center

Director of Product Marketing – Resident Loyalty / Bilt Payment Center

7 – 10 years of marketing experience
Experience with marketing tools across design, campaign management, data analytics, and marketing automation–like Figma, Braze, Segment, FullStory, and Looker
B2B marketing experience, experience in the proptech space is a plus
Driven, hard-working, self-starter who can thrive in a fast-paced environment
Experience with copywriting, deck/asset creation, and an eye for design
Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
Cross-functional coordination and strong interpersonal skills
Organized and detail-oriented
Ability to work quickly and efficiently in high-pressure situations

Own the B2B and B2C product marketing strategy for communicating to and through our Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer journey strategy.
Lead cross-functional workstreams to bring your pod’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more.
Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves.
Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features.
Analyze campaign performance and use results to iterate on product marketing strategy.