Director of Product Marketing – Mobility
| Company | Wex |
|---|---|
| Location | Boston, MA, USA, Washington, DC, USA, San Jose, CA, USA, Dallas, TX, USA, Chicago, IL, USA, Portland, ME, USA |
| Salary | $165000 – $220000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms.
- Familiarity with AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement) and a track record of applying them to improve outcomes.
- Proven success building and leading product marketing teams that drive results and influence strategy.
- You balance strategy and action—you can structure a story, pressure-test it with data, and get it into market fast.
- Deep enablement expertise: you know how to translate product value into sales success.
- Analytical mindset—you work from dashboards, not just decks.
Responsibilities
- Leverage AI tools and insights to refine messaging, analyze buyer behavior, and scale GTM execution.
- Lead GTM strategy for our fuel card, EV, and telematics products—partnering with product, sales, and CX to drive growth and adoption.
- Build differentiated messaging that’s rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
- Manage and mentor a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
- Drive competitive intelligence and market insights that inform roadmap and sales plays.
- Define the strategy for sales enablement—ensuring the field is armed with the right content, tools, and talk tracks to close.
Preferred Qualifications
- Transportation or fleet experience is a plus, not a must.