Director of Product Marketing – Marketing Solutions
| Company | Smartcat |
|---|---|
| Location | Boston, MA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
- Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
- A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
- Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
- Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
- A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
Responsibilities
- Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
- Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
- Conduct research to deeply understand marketing personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
- Lead product launches related to marketing solutions, driving GTM strategy, internal enablement, and cross-functional readiness.
- Collaborate with Product to ensure marketing use cases are prioritized, understood, and represented in roadmap conversations and feature planning.
Preferred Qualifications
- Bonus if you’ve worked on AI-native products or marketed emerging tech categories.