Director of Product Marketing – L&D Solutions
| Company | Smartcat |
|---|---|
| Location | Boston, MA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS—ideally with experience targeting HR, L&D, or enablement functions.
- Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
- A strong understanding of the L&D function—its goals, tools, content needs, and measurement models.
- Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
- Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
- A confident communicator and storyteller who can inspire internal teams and external buyers alike.
Responsibilities
- Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
- Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more.
- Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
- Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
- Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.
Preferred Qualifications
- Bonus if you’ve worked with AI-powered tools or marketed transformation-driven enterprise solutions.