Director of Product Marketing

8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership role
Demonstrated success developing and executing positioning, messaging, and GTM strategies that drive product growth
Deep understanding of SaaS customer journeys and the dynamics of product-led and sales-assisted growth
Experience partnering with product management, sales, and customer success teams to translate customer insights into effective strategies
Strong communication and storytelling skills—both written and verbal
Proven ability to lead product launches from planning through adoption
Expertise in competitive intelligence, market segmentation, and buyer persona development
Familiarity with PLG and sales enablement best practices
Data-driven mindset with proficiency in leveraging analytics tools and dashboards

Own and evolve Pipedrive’s product marketing strategy across all customer segments and lifecycle stages
Craft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision—anchored in customer needs, competitive insights, and market trends
Drive the go-to-market process for product and feature launches, partnering with Product, Sales Enablement, and Marketing teams
Drive commercial impact by creating compelling enablement assets, training, and messaging that boost conversion, win rates, and deal velocity
Champion customer and market intelligence, translating deep insights into product strategy, messaging, and content that resonate
Define and execute plans that drive feature adoption, usage, and expansion post-launch
Collaborate with Customer Lifecycle Marketing and Product Growth teams to align messaging across onboarding, engagement, and retention journeys
Own competitive intelligence efforts to support differentiation and market positioning
Build, lead, and mentor a high-performing team of product marketers
Track key success metrics and optimize campaigns and messaging based on performance and feedback

Customer-Centric Storyteller: Able to connect product value to real-world customer outcomes
Strategic & Insightful: Balance big-picture thinking with detail-oriented execution, grounded in data
Launch-Ready Leader: Proven ability to orchestrate cross-functional product launches and post-launch adoption strategies
Collaborative Partner: Work fluidly across teams, building strong relationships with Product, Sales, and Marketing peers
Growth-Oriented: Continuously optimising and scaling strategies in a dynamic environment
Mentor & Coach: Build and nurture a high-performing, empowered product marketing team
Driven by Impact: Focused on outcomes that support customer success and business growth
Fast-Paced & Agile: Comfortable pivoting quickly in a high-growth SaaS environment
Brand Champion: Understand the importance of consistent, customer-centered messaging in every interaction
Innovative Thinker: Always looking for new ways to deliver value to customers and improve internal processes