Director of Product Marketing
| Company | SafeLease |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Minimum of 5 years of experience in product marketing or a related field, ideally within a B2B environment
- Proven track record of launching products successfully and executing go-to-market strategies that drive measurable results
- Strong understanding of customer insights, with the ability to translate complex concepts into clear, compelling messaging
- Excellent communication and storytelling skills, able to craft narratives that connect with a range of audiences
- Experience in market research and competitive analysis, with the ability to identify key insights that inform product positioning
- Collaborative and proactive, with strong project management skills and the ability to work cross-functionally to meet deadlines
- Self-starter with a strategic mindset and a strong sense of ownership, able to adapt to the fast-paced dynamics of a high-growth company
Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches, ensuring effective positioning, messaging, and adoption
- Define and articulate product value propositions that differentiate SafeLease’s offerings in the market and align with customer needs
- Collaborate with product, sales, and customer success teams to understand customer insights and shape messaging that resonates across various channels
- Create compelling content, including sales enablement materials, product videos, case studies, and web copy, that effectively communicates product benefits and drives engagement
- Conduct market research and competitive analysis to identify industry trends, opportunities, and potential challenges
- Work with the design team to create engaging visuals that support product positioning and align with SafeLease’s brand standards
- Develop and track key performance indicators (KPIs) for product launches, conducting post-launch analysis to evaluate performance and inform future strategies
- Partner closely with the sales team to provide training and support, ensuring they are equipped with the knowledge and tools to drive product adoption and revenue growth
Preferred Qualifications
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No preferred qualifications provided.