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Director of Product Marketing
| Company | Double Good |
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| Location | Chicago, IL, USA |
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| Salary | $140000 – $180000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelors degree required
- 6–8+ years of marketing experience, with at least 3+ in product marketing roles and 1+ year managing Product Marketing Managers
- Experience at fast-growing B2C tech startups is required
- Proven success in launching and growing adoption of product features
- Experience in zero-to-one or early-stage company environments strongly preferred, with experience across a more established Product Marketing organization
- Experience in marketplaces, fundraising, and youth-centric brands is a plus
Responsibilities
- Develop product positioning, messaging, and value propositions for all consumer-facing offerings
- Translate product features into compelling consumer benefits across channels
- Lead go-to-market (GTM) strategy for new product feature and product launches
- Leverage and partner with consumer research to develop a deep understanding of users and apply that to marketing strategies and tactics.
- Partner with Product and Design to influence roadmap and user experience
- Build and maintain competitive intelligence to guide positioning and differentiation
- Collaborate with Growth and Lifecycle teams to optimize acquisition, retention, and engagement
- Enable internal teams with product narratives, training, and messaging frameworks
- Create scalable systems for product launch tiering and support so the function can scale over time.
- Integral to the full product journey – creating research, positioning, naming, competitive analysis, feature refinement, messaging, launch, and adoption/growth strategy.
Preferred Qualifications
- Exceptional storytelling and communication skills: clear, concise, and audience-driven
- Strategic thinker with operational agility: able to zoom in and out effortlessly
- Deep understanding of consumer behavior, customer journeys, and segmentation
- Full scope of GTM experience from ideation and roadmapping through launch planning and post-launch analysis
- Skilled in working cross-functionally and influencing peers and leadership to achieve key goals
- Highly organized with excellent prioritization skills in ambiguous environments
- Strong analytical orientation and excited to use data to guide decision-making
- Self-starter with founder mentality: own the narrative, own the results
