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Director of Product Marketing

Director of Product Marketing

CompanyDouble Good
LocationChicago, IL, USA
Salary$140000 – $180000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • Bachelors degree required
  • 6–8+ years of marketing experience, with at least 3+ in product marketing roles and 1+ year managing Product Marketing Managers
  • Experience at fast-growing B2C tech startups is required
  • Proven success in launching and growing adoption of product features
  • Experience in zero-to-one or early-stage company environments strongly preferred, with experience across a more established Product Marketing organization
  • Experience in marketplaces, fundraising, and youth-centric brands is a plus

Responsibilities

  • Develop product positioning, messaging, and value propositions for all consumer-facing offerings
  • Translate product features into compelling consumer benefits across channels
  • Lead go-to-market (GTM) strategy for new product feature and product launches
  • Leverage and partner with consumer research to develop a deep understanding of users and apply that to marketing strategies and tactics.
  • Partner with Product and Design to influence roadmap and user experience
  • Build and maintain competitive intelligence to guide positioning and differentiation
  • Collaborate with Growth and Lifecycle teams to optimize acquisition, retention, and engagement
  • Enable internal teams with product narratives, training, and messaging frameworks
  • Create scalable systems for product launch tiering and support so the function can scale over time.
  • Integral to the full product journey – creating research, positioning, naming, competitive analysis, feature refinement, messaging, launch, and adoption/growth strategy.

Preferred Qualifications

  • Exceptional storytelling and communication skills: clear, concise, and audience-driven
  • Strategic thinker with operational agility: able to zoom in and out effortlessly
  • Deep understanding of consumer behavior, customer journeys, and segmentation
  • Full scope of GTM experience from ideation and roadmapping through launch planning and post-launch analysis
  • Skilled in working cross-functionally and influencing peers and leadership to achieve key goals
  • Highly organized with excellent prioritization skills in ambiguous environments
  • Strong analytical orientation and excited to use data to guide decision-making
  • Self-starter with founder mentality: own the narrative, own the results