Director of Patient Marketing - Hemophilia a

Director of Patient Marketing – Hemophilia a

B.S./B.A. degree, with minimum of 7 years (range 7-10) relevant experience in the biopharmaceutical industry
U.S. marketing experience with demonstrated ability to work with a patient audience & stakeholders, developing strategies and ensuring tactical execution in-line with local regulations
Strong understanding of the launch growth context including strategic and U.S. operational requirements; Experience with driving brand growth in a patient audience in a competitive market environment
Strong track record of building relationships with U.S. field teams including training, to ensure pull-through of marketing tactics
Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills
Experience with the US Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously
High level of personal & professional integrity and strong work ethic; Ability to work independently with minimal direction, nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management
Ability to travel ~15%

Drive key brand initiatives to accelerate uptake, inclusive of development and implementation of branded/ unbranded strategy, tactical plans and materials. These will include Patient acquisition & retention in an evolving market landscape, track and communicate brand progress / risks to business leadership
Acts as key partner to US cross-functional teams such as Patient Support Services (PSS), Public Affairs/ Patient Advocacy, Insights & Analytics, Franchise marketing, and Communications, to maximize the Patient experience, provide support and ensure alignment with US strategic brand imperatives
Develop and manage close collaboration with US field teams to gain alignment, ensure execution of strategy & tactics, provide support, monitor performance, and identify opportunities and address issues in execution
Lead creation of core patient marketing collateral in partnership with agency partners, U.S. Promotional Review committees, Training, and ensure pull-through cross-channels (including non-personal & digital) and/or U.S. field teams (PSS)
Manage relationships (and budgets where applicable) with agency partners & external stakeholders to ensure successful partnerships and effective execution of strategy and tactical plan