Director of Marketing – Sled

Director of Marketing – Sled

Requirements

• 5+ years of technology marketing experience in SLED or a related sub-vertical
• Knowledge of the broader SLED market landscape, norms, nuances, and best practices
• Experience marketing to both IT and Communications personas, and supporting a multithreaded buyer journey
• Proven ability to build and directly execute marketing campaigns with measurable results
• Experience working cross-functionally with sales and customer success counterparts
• Commercial data-driven mindset with experience using marketing automation. Experience with Marketo, Salesforce, Looker and 6Sense a plus

Responsibilities

• Develop a verticalized marketing strategy aligned with global objectives, ensuring effective brand positioning and lead generation
• Take ownership of the full funnel, creating, resourcing, and executing campaigns, including digital campaigns, events, webinars, and ABM
• Leverage a partner ecosystem to amplify marketing efforts and reach more prospects
• Collaborate with sales, customer account and SDR teams to ensure marketing efforts drive high-quality leads and pipeline growth, in support of delivering customer acquisition, expansion and retention goals
• Integrate customer and market insights into the development of creative strategies and marketing programs
• Track and analyze key performance metrics, optimizing campaigns for continuous improvement and to ensure that the ROI on marketing spend is maximized
• Establish and agree operating budgets by working closely with the leadership team and implement effective controls to maintain marketing expenditures within budget
• Work with product marketing and development to ensure segment input into the product development pipeline and future roadmap
• Keep abreast of services, products, applications, market conditions, competitive activities and industry trends
• Represent the company at major events, analyst and partner meetings, and any other relevant business and sales and marketing activities

Preferred Qualifications

• A strategic thinker who enjoys being hands-on, in the thick of it
• A creative, proactive and dynamic self-starter and builder
• A resourceful approach, ensuring that marketing resources are being utilized in order to maximize productivity and goal attainment
• Ambitious and motivated by growth. Driven to succeed – attaining and exceeding goals and KPIs
• Able to communicate effectively and create strong relationships with people, regardless of their role – adapting communications to audience needs