Director of Marketing – Leadership Communities

Director of Marketing – Leadership Communities

Requirements

• 10-12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer or membership acquisition within a results-driven role.
• Experience managing a team (4+).
• Proficiency working with marketing and sales tools (Salesforce, Eloqua, CVENT, Tableau, Google Analytics).
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.

Responsibilities

• Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Set clear performance goals and provide ongoing feedback and development opportunities to team members.
• Work closely with the audience data team to grow the target audience segments and create tailored marketing campaigns that resonate with potential members.
• Review new membership strategies and build acquisition models to launch memberships in the market and drive a pipeline of qualified leads to sales.
• Collaborate with membership, content, brand and sales teams to align on messaging and content strategy, ensuring a cohesive WSJLI acquisition campaign across all communities.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Build overall acquisition roadmap for WSJLI communities and marketing growth plans to drive news business to sales.
• Oversee marketing engagement strategy and member communications.
• Oversee and maintain budget optimization for WSJLI marketing campaigns to drive new business sales.
• Oversee event recruitment strategies for a portfolio of 50+ events annually.
• Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
• Stay agile in a fast-paced environment and adapt acquisition strategies in response to evolving market trends, member feedback, and performance data.
• Conduct competitive analysis and market research to identify industry trends, competitive positioning, and new growth opportunities for WSJLI.
• Lead the long-term acquisition strategy for WSJLI, identifying new markets and opportunities for membership growth and expansion.

Preferred Qualifications

• Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
• A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.
• Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.