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Director of Marketing
Company | Fortra |
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Location | United States |
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Salary | $125000 – $170000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in communications, marketing or related field
- 5+ years of people management/leadership experience
- 8+ years of sales/marketing experience in increasingly complex roles with experience in a B2B tech organization (software or cybersecurity) that spans web, events, paid programs, sales enablement
- 7+ years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics
- A minimum of seven years of experience marketing in North America, Latin America, Europe, and/or Asia
- Demonstrated excellence in project management and personnel management
- Strong time management skills and manages multiple priorities within tight time constraints
- Solid analytical skills and the ability to interpret data to optimize campaigns
- Strong collaboration with sales, pre-sales, marketing, and project management
- Excellent oral, written and presentation skills
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization
Responsibilities
- Lead and develop marketing managers who run and grow their teams
- Oversee and guide the strategy for the product line teams as they plan, develop, execute, and measure inbound and outbound marketing programs to drive sales
- Research best practices and make sure marketing teams are efficiently generating leads
- Develop budgets and performance targets for campaigns, tactics, and lead sources
- Regularly analyze goals for pipeline creation to continually optimize existing programs and experiment with/develop new ones
- Work with a variety of stakeholders to effectively integrate acquired companies into the portfolio
- Work with GMs and sales leaders to explore new market segments and develop supportive marketing plans accordingly
- Guide super clear positioning and messaging both within a distinct product line and through a broader portfolio that includes gathering competitive analysis and voice of customer
- Maintain and grow brand(s) position with analysts, media, and review sites
- Oversee product launches by working with sales, product management, and product development
- Report quarterly to executive team on results
- Be kind, supportive, and inspiring
- Other duties as assigned
Preferred Qualifications
- Familiarity with managed/secured file transfer a plus