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Director of Marketing

Director of Marketing

CompanyFortra
LocationUnited States
Salary$125000 – $170000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • Bachelor’s degree in communications, marketing or related field
  • 5+ years of people management/leadership experience
  • 8+ years of sales/marketing experience in increasingly complex roles with experience in a B2B tech organization (software or cybersecurity) that spans web, events, paid programs, sales enablement
  • 7+ years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics
  • A minimum of seven years of experience marketing in North America, Latin America, Europe, and/or Asia
  • Demonstrated excellence in project management and personnel management
  • Strong time management skills and manages multiple priorities within tight time constraints
  • Solid analytical skills and the ability to interpret data to optimize campaigns
  • Strong collaboration with sales, pre-sales, marketing, and project management
  • Excellent oral, written and presentation skills
  • Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization

Responsibilities

  • Lead and develop marketing managers who run and grow their teams
  • Oversee and guide the strategy for the product line teams as they plan, develop, execute, and measure inbound and outbound marketing programs to drive sales
  • Research best practices and make sure marketing teams are efficiently generating leads
  • Develop budgets and performance targets for campaigns, tactics, and lead sources
  • Regularly analyze goals for pipeline creation to continually optimize existing programs and experiment with/develop new ones
  • Work with a variety of stakeholders to effectively integrate acquired companies into the portfolio
  • Work with GMs and sales leaders to explore new market segments and develop supportive marketing plans accordingly
  • Guide super clear positioning and messaging both within a distinct product line and through a broader portfolio that includes gathering competitive analysis and voice of customer
  • Maintain and grow brand(s) position with analysts, media, and review sites
  • Oversee product launches by working with sales, product management, and product development
  • Report quarterly to executive team on results
  • Be kind, supportive, and inspiring
  • Other duties as assigned

Preferred Qualifications

  • Familiarity with managed/secured file transfer a plus